Creating content that resonates goes well beyond assembling the Five Ws. In this workshop we’ll discuss how to select, tell, and enhance stories that connect with your audiences in meaningful ways. Specific topics will include writing headlines and leads, crafting social media posts, and selecting images.  

Presenter: Christy Glaze is a visiting communications coordinator at the Graduate School of Library and Information Science and an organizing member of UX Champaign-Urbana’s content strategy discussion group (@ContentCU). She has experience in news writing, social media, public relations and advertising, and photojournalism. Follow Christy on Twitter at @ChristyRGG.    

(Note: There is some un-muted background discussion during this presentation.)