A followup to the video about creating column charts in Illustrator, this video demonstrates how to take an organized, simple chart and add some visual vividness (while also reducing the simplicity of data metaphor) to tune it to a more uninvolved, heuristic audience. It also demonstrates how to transform a column chart into a line, area or fever chart, if such a technique is appropriate for the data -- which it is NOT in the expedient example shown.