This course examines advanced topics that will enhance your understanding of strategic brand communication. Specifically, it will examine the influences of culture and community upon the branding process and provide students with important concepts, tools, and stories for understanding these influences and leveraging them to enhance their ability to engage in more effective strategic brand communication activities. This course will examine these topics using a variety of learning methods, including readings, video lectures, cases studies, exercises, and a team project.

See our full curriculum here: https://sbc.illinois.edu/curriculum/