This workshop will discuss the overlap of social media and SEO, and briefly discuss how to build a cohesive inbound strategy that drives organic traffic across both search and social channels.

Presenter:
Nate Hartmann is the CEO and digital strategist for Yellow Box. He holds a master’s in advertising from the University of Illinois at Urbana-Champaign, having done research on social media return on investment. He continues to conduct research in the digital space through his work at Yellow Box, where he plans digital strategies for both private and public organizations. He's currently an adjunct instructor in the Department of Advertising lecturing on public relations.