Search for tag: "marketing"

Tesla Case Study

Myoung Kim introduces the Tesla case study.

From  Business eLearning Digital Media 67 plays 0  

Understanding the New Market- Environmental Analysis

From  Business eLearning Digital Media 0 plays 0  

The Brand Audit

From  Business eLearning Digital Media 1 plays 0  

Strategies to Deal With a Negative Country Image

From  Business eLearning Digital Media 2 plays 0  

Standardization- Why and When to Use It

From  Business eLearning Digital Media 1 plays 0  

Sizing the New Market

From  Business eLearning Digital Media 0 plays 0  

Module 1 Overview

From  Business eLearning Digital Media 1 plays 0  

Key Global Marketing Actions- What is Global Marketing

From  Business eLearning Digital Media 0 plays 0  

Integrating the Global Marketing Plan- Standardization vs. Adaptation

From  Business eLearning Digital Media 1 plays 0  

Global Marketing Cultural Frameworks Course Overview

From  Business eLearning Digital Media 0 plays 0  

Culture and Consumer Behavior

From  Business eLearning Digital Media 0 plays 0  

Module 1 Overview

Module 1 Overview

From  Steven Pratten 0 plays 0  

Cultural Equity

From  Business eLearning Digital Media 0 plays 0  

Crafting a Cultural Positioning

From  Business eLearning Digital Media 0 plays 0  

Consumers Reactions to Cultural Meanings in Brands

From  Business eLearning Digital Media 0 plays 0  

Communicating a Cultural Positioning Part 2

From  Business eLearning Digital Media 0 plays 0  

Communicating a Cultural Positioning Part 1

From  Business eLearning Digital Media 0 plays 0  

Choosing Products for a Culturally Focused Marketing Plan

From  Business eLearning Digital Media 0 plays 0  

Channel and Pricing Decisions

From  Business eLearning Digital Media 0 plays 0  

Brands as Associative Networks in Memory

From  Business eLearning Digital Media 0 plays 0  

Brand Equity

From  Business eLearning Digital Media 1 plays 0  

Adaptation Why and When to Use It

From  Business eLearning Digital Media 0 plays 0  

Module 4 Overview

Module 4 Overview

From  Business eLearning Digital Media 0 plays 0  

Module 4 Introduction

Module 4 Introduction

From  Business eLearning Digital Media 0 plays 0