Digital Marketing Implementation: Executing Strategies...

Digital Marketing Implementation: Executing Strategies...

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Instructor Mike Yao teaches Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World, MOOC 2 of MBA 543.

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Social Media Platforms—Where, Why, and How… 1 of 30

duration 5 minutes 57 seconds

Social Media Platforms—Where, Why, and How…

Social Media Platforms—Where, Why, and How - Part 4

Social Media Platforms—Where, Why, and How…

Social Media Platforms—Where, Why, and How - Part 4

Instructor Mike Yao discusses digital marketing implementation.

From Business TL Digital Media

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Social Media Platforms—Where, Why, and How… 2 of 30

duration 8 minutes 42 seconds

Social Media Platforms—Where, Why, and How…

Social Media Platforms—Where, Why, and How - Part 3

Social Media Platforms—Where, Why, and How…

Social Media Platforms—Where, Why, and How - Part 3

Instructor Mike Yao discusses digital marketing implementation.

From Business TL Digital Media

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Social Media Platforms—Where, Why, and How… 3 of 30

duration 10 minutes 2 seconds

Social Media Platforms—Where, Why, and How…

Social Media Platforms—Where, Why, and How - Part 2

Social Media Platforms—Where, Why, and How…

Social Media Platforms—Where, Why, and How - Part 2

Instructor Mike Yao discusses digital marketing implementation.

From Business TL Digital Media

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Social Media Platforms—Where, Why, and How… 4 of 30

duration 6 minutes 16 seconds

Social Media Platforms—Where, Why, and How…

Social Media Platforms—Where, Why, and How - Part 1

Social Media Platforms—Where, Why, and How…

Social Media Platforms—Where, Why, and How - Part 1

Instructor Mike Yao discusses digital marketing implementation.

From Business TL Digital Media

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Interview with Rose Phillips: Today’s… 5 of 30

duration 1 minute 57 seconds

Interview with Rose Phillips: Today’s…

Interview with Rose Phillips: Today’s Digital Marketing Team at a Major Movie Studio

Interview with Rose Phillips: Today’s…

Interview with Rose Phillips: Today’s Digital…

Instructor Mike Yao discusses digital marketing implementation.

From Business TL Digital Media

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Interview with Rose Phillips: It's Not… 6 of 30

duration 1 minute 20 seconds

Interview with Rose Phillips: It's Not…

Interview with Rose Phillips: It's Not One-Size-Fits-All — Picking the Right Channels

Interview with Rose Phillips: It's Not…

Interview with Rose Phillips: It's Not…

Instructor Mike Yao discusses digital marketing implementation.

From Business TL Digital Media

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Interview with Dwight Caines: Tying It All… 7 of 30

duration 4 minutes 33 seconds

Interview with Dwight Caines: Tying It All…

Interview with Dwight Caines: Tying It All Together: How a Singular Theme Shaped the 'Wicked' Campaign

Interview with Dwight Caines: Tying It All…

Interview with Dwight Caines: Tying It All Together: How a…

Instructor Mike Yao discusses digital marketing implementation.

From Business TL Digital Media

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Interview with David Smalle: How Analytics… 8 of 30

duration 6 minutes 14 seconds

Interview with David Smalle: How Analytics…

Interview with David Smalle: How Analytics Supports a Movie Campaign from Start to Finish

Interview with David Smalle: How Analytics…

Interview with David Smalle: How Analytics Supports a Movie…

Instructor Mike Yao discusses digital marketing implementation.

From Business TL Digital Media

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Building Meaningful Brands: Trust, Relationships,… 9 of 30

duration 7 minutes 24 seconds

Building Meaningful Brands: Trust, Relationships,…

Building Meaningful Brands: Trust, Relationships, and Reputation in a Digital World - Part 2

Building Meaningful Brands: Trust, Relationships,…

Building Meaningful Brands: Trust, Relationships, and…

Instructor Mike Yao discusses digital marketing implementation.

From Business TL Digital Media

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Building Meaningful Brands: Trust, Relationships,… 10 of 30

duration 6 minutes 25 seconds

Building Meaningful Brands: Trust, Relationships,…

Building Meaningful Brands: Trust, Relationships, and Reputation in a Digital World - Part 1

Building Meaningful Brands: Trust, Relationships,…

Building Meaningful Brands: Trust, Relationships, and…

Instructor Mike Yao discusses digital marketing implementation.

From Business TL Digital Media

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Instructor Bio: Mike Yao 11 of 30

duration 1 minute 50 seconds

Instructor Bio: Mike Yao

Instructor Bio: Mike Yao

Instructor Bio: Mike Yao

Instructor Bio: Mike Yao

Instructor Mike Yao discusses digital marketing implementation.

From Business TL Digital Media

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The Evolution of Brand Communication: From PR to… 12 of 30

duration 10 minutes 16 seconds

The Evolution of Brand Communication: From PR to…

The Evolution of Brand Communication: From PR to Dynamic Storytelling

The Evolution of Brand Communication: From PR to…

The Evolution of Brand Communication: From PR to Dynamic…

Instructor Mike Yao discusses digital marketing implementation.

From Business TL Digital Media

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The Customer Journey: Understanding Behavior and… 13 of 30

duration 8 minutes 37 seconds

The Customer Journey: Understanding Behavior and…

The Customer Journey: Understanding Behavior and Touchpoints

The Customer Journey: Understanding Behavior and…

The Customer Journey: Understanding Behavior and Touchpoints

Instructor Mike Yao discusses digital marketing implementation.

From Business TL Digital Media

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Strategic Thinking in the Age of AI: Roles,… 14 of 30

duration 9 minutes 40 seconds

Strategic Thinking in the Age of AI: Roles,…

Strategic Thinking in the Age of AI: Roles, Risks, and New Relationships

Strategic Thinking in the Age of AI: Roles,…

Strategic Thinking in the Age of AI: Roles, Risks, and New…

Instructor Mike Yao discusses digital marketing implementation.

From Business TL Digital Media

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Persona Development With Empathy: Building… 15 of 30

duration 6 minutes 2 seconds

Persona Development With Empathy: Building…

Persona Development With Empathy: Building Human-Centered Insights

Persona Development With Empathy: Building…

Persona Development With Empathy: Building Human-Centered…

Instructor Mike Yao discusses digital marketing implementation.

From Business TL Digital Media

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Orchestrating the Experience: Blending Paid and… 16 of 30

duration 10 minutes 36 seconds

Orchestrating the Experience: Blending Paid and…

Orchestrating the Experience: Blending Paid and Organic in the-Customer Journey

Orchestrating the Experience: Blending Paid and…

Orchestrating the Experience: Blending Paid and Organic in…

Instructor Mike Yao discusses digital marketing implementation.

From Business TL Digital Media

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MOOC 2 Course Overview 17 of 30

duration 2 minutes 33 seconds

MOOC 2 Course Overview

MOOC 2 Course Overview

MOOC 2 Course Overview

MOOC 2 Course Overview

Instructor Mike Yao discusses digital marketing implementation.

From Business TL Digital Media

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Interview with Rose Phillips: Putting Audience… 18 of 30

duration 1 minute 52 seconds

Interview with Rose Phillips: Putting Audience…

Interview with Rose Phillips: Putting Audience Insights at the Center of the Plan

Interview with Rose Phillips: Putting Audience…

Interview with Rose Phillips: Putting Audience Insights at…

Instructor Mike Yao discusses digital marketing implementation.

From Business TL Digital Media

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Interview with Rose Phillips: Behind the… 19 of 30

duration 3 minutes 21 seconds

Interview with Rose Phillips: Behind the…

Interview with Rose Phillips: Behind the Creator-First Campaign for 'Bad Boys'

Interview with Rose Phillips: Behind the…

Interview with Rose Phillips: Behind the Creator-First…

Instructor Mike Yao discusses digital marketing implementation.

From Business TL Digital Media

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Interview with Dwight Caines: Navigating… 20 of 30

duration 3 minutes 20 seconds

Interview with Dwight Caines: Navigating…

Interview with Dwight Caines: Navigating Real-Time Engagement

Interview with Dwight Caines: Navigating…

Interview with Dwight Caines: Navigating Real-Time…

Instructor Mike Yao discusses digital marketing implementation.

From Business TL Digital Media

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Interview with Dwight Caines: Aligning Teams… 21 of 30

duration 2 minutes 32 seconds

Interview with Dwight Caines: Aligning Teams…

Interview with Dwight Caines: Aligning Teams Around a Single Message

Interview with Dwight Caines: Aligning Teams…

Interview with Dwight Caines: Aligning Teams Around a…

Instructor Mike Yao discusses digital marketing implementation.

From Business TL Digital Media

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Interview with David Smalle: The Cross-Functional… 22 of 30

duration 1 minute 24 seconds

Interview with David Smalle: The Cross-Functional…

Interview with David Smalle: The Cross-Functional Team Behind Marketing Insights

Interview with David Smalle: The Cross-Functional…

Interview with David Smalle: The Cross-Functional Team…

Instructor Mike Yao discusses digital marketing implementation.

From Business TL Digital Media

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From Audit to Strategy: Defining Strategic… 23 of 30

duration 6 minutes 36 seconds

From Audit to Strategy: Defining Strategic…

From Audit to Strategy: Defining Strategic Objectives

From Audit to Strategy: Defining Strategic…

From Audit to Strategy: Defining Strategic Objectives

Instructor Mike Yao discusses digital marketing implementation.

From Business TL Digital Media

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Final Wrap-Up: Designing Strategic Thinking for a… 24 of 30

duration 3 minutes 39 seconds

Final Wrap-Up: Designing Strategic Thinking for a…

Final Wrap-Up: Designing Strategic Thinking for a Dynamic Digital World

Final Wrap-Up: Designing Strategic Thinking for a…

Final Wrap-Up: Designing Strategic Thinking for a Dynamic…

Instructor Mike Yao discusses digital marketing implementation.

From Business TL Digital Media

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Direct-to-Consumer Communication - Part 2 25 of 30

duration 5 minutes 53 seconds

Direct-to-Consumer Communication - Part 2

Direct-to-Consumer Communication - Part 2

Direct-to-Consumer Communication - Part 2

Direct-to-Consumer Communication - Part 2

Instructor Mike Yao discusses digital marketing implementation.

From Business TL Digital Media

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Direct-to-Consumer Communication - Part 1 26 of 30

duration 9 minutes 1 second

Direct-to-Consumer Communication - Part 1

Direct-to-Consumer Communication - Part 1

Direct-to-Consumer Communication - Part 1

Direct-to-Consumer Communication - Part 1

Instructor Mike Yao discusses digital marketing implementation.

From Business TL Digital Media

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Digital Audit: Measuring Performance and… 27 of 30

duration 4 minutes 57 seconds

Digital Audit: Measuring Performance and…

Digital Audit: Measuring Performance and Effectiveness

Digital Audit: Measuring Performance and…

Digital Audit: Measuring Performance and Effectiveness

Instructor Mike Yao discusses digital marketing implementation.

From Business TL Digital Media

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Digital Audit: Evaluating Visibility and… 28 of 30

duration 9 minutes 55 seconds

Digital Audit: Evaluating Visibility and…

Digital Audit: Evaluating Visibility and Discoverability

Digital Audit: Evaluating Visibility and…

Digital Audit: Evaluating Visibility and Discoverability

Instructor Mike Yao discusses digital marketing implementation.

From Business TL Digital Media

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Digital Audit: Assessing Content and Information… 29 of 30

duration 5 minutes 8 seconds

Digital Audit: Assessing Content and Information…

Digital Audit: Assessing Content and Information Quality

Digital Audit: Assessing Content and Information…

Digital Audit: Assessing Content and Information Quality

Instructor Mike Yao discusses digital marketing implementation.

From Business TL Digital Media

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Designing Consumer Experience: Building Trust… 30 of 30

duration 8 minutes 32 seconds

Designing Consumer Experience: Building Trust…

Designing Consumer Experience: Building Trust Through Technology and Touchpoints

Designing Consumer Experience: Building Trust…

Designing Consumer Experience: Building Trust Through…

Instructor Mike Yao discusses digital marketing implementation.

From Business TL Digital Media

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