Digital Media & Marketing

Focus 1: Digital marketing
MBA 543
Mike Zhengyu Yao

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102 Media

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Focus 1: Digital marketing
MBA 543
Mike Zhengyu Yao

Focus 1: Digital marketing
MBA 543
Mike Zhengyu Yao

Digital Media and Marketing Principles

Digital Media and Marketing Strategies

Websitess_Building Your Digital Home 1 of 30

duration 7 minutes 48 seconds

Websitess_Building Your Digital Home

Websitess_Building Your Digital Home

From Business eLearning Digital Media 7/23/2021

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Social Media Marketing_Strategies Overview 2 of 30

duration 5 minutes 39 seconds

Social Media Marketing_Strategies Overview

Social Media Marketing_Strategies Overview

From Business eLearning Digital Media 7/23/2021

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SEO Deep Dive 3 of 30

duration 8 minutes 26 seconds

SEO Deep Dive

SEO Deep Dive

From Business eLearning Digital Media 7/23/2021

0 plays 0
Performance Indicators and Metrics_Social Media 4 of 30

duration 7 minutes 54 seconds

Performance Indicators and Metrics_Social Media

Performance Indicators and Metrics_Social Media

From Business eLearning Digital Media 7/23/2021

0 plays 0
Performance Indicators and Metrics_Search Engines… 5 of 30

duration 13 minutes 48 seconds

Performance Indicators and Metrics_Search Engines…

Performance Indicators and Metrics_Search Engines and Websites

From Business eLearning Digital Media 7/23/2021

0 plays 0
Paid Advertising Part 2 6 of 30

duration 5 minutes 0 seconds

Paid Advertising Part 2

Paid Advertising Part 2

From Business eLearning Digital Media 7/23/2021

1 plays 0
Paid Advertising Part 1 7 of 30

duration 10 minutes 55 seconds

Paid Advertising Part 1

Paid Advertising Part 1

From Business eLearning Digital Media 7/23/2021

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Overview_Essential Steps to Prepare for Digital… 8 of 30

duration 1 minute 15 seconds

Overview_Essential Steps to Prepare for Digital…

Overview_Essential Steps to Prepare for Digital Marketing Success

From Business eLearning Digital Media 7/23/2021

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Overview_Engaging Your Customers and Building… 9 of 30

duration 28 seconds

Overview_Engaging Your Customers and Building…

Overview_Engaging Your Customers and Building Relationships

From Business eLearning Digital Media 7/23/2021

1 plays 0
Overview_Discovering and Reaching Your Target… 10 of 30

duration 2 minutes 44 seconds

Overview_Discovering and Reaching Your Target…

Overview_Discovering and Reaching Your Target Consumers

From Business eLearning Digital Media 7/23/2021

1 plays 0
Overview 11 of 30

duration 1 minute 11 seconds

Overview

Overview

From Business eLearning Digital Media 7/23/2021

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Organic Search and Inbound Traffic Conversion 12 of 30

duration 13 minutes 37 seconds

Organic Search and Inbound Traffic Conversion

Organic Search and Inbound Traffic Conversion

From Business eLearning Digital Media 7/23/2021

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Online Video Marketing 13 of 30

duration 8 minutes 35 seconds

Online Video Marketing

Online Video Marketing

From Business eLearning Digital Media 7/23/2021

1 plays 0
Online Public Relationships 14 of 30

duration 5 minutes 29 seconds

Online Public Relationships

Online Public Relationships

From Business eLearning Digital Media 7/23/2021

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Lynn Interview 15 of 30

duration 13 minutes 0 seconds

Lynn Interview

Lynn Interview

From Business eLearning Digital Media 7/23/2021

3 plays 0
Know Yourself_Digital Marketing Self Assessment 16 of 30

duration 10 minutes 7 seconds

Know Yourself_Digital Marketing Self Assessment

Know Yourself_Digital Marketing Self Assessment

From Business eLearning Digital Media 7/23/2021

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Know Your Target_Understand Your Target Consumers… 17 of 30

duration 13 minutes 34 seconds

Know Your Target_Understand Your Target Consumers…

Know Your Target_Understand Your Target Consumers Through Research

From Business eLearning Digital Media 7/23/2021

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Know Your Message_Digital Content Communication… 18 of 30

duration 7 minutes 28 seconds

Know Your Message_Digital Content Communication…

Know Your Message_Digital Content Communication Channels

From Business eLearning Digital Media 7/23/2021

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Know Your Goals 19 of 30

duration 9 minutes 31 seconds

Know Your Goals

Know Your Goals

From Business eLearning Digital Media 7/23/2021

1 plays 0
Email Marketing 20 of 30

duration 5 minutes 52 seconds

Email Marketing

Email Marketing

From Business eLearning Digital Media 7/23/2021

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CRM and Marketing Automation 21 of 30

duration 8 minutes 7 seconds

CRM and Marketing Automation

CRM and Marketing Automation

From Business eLearning Digital Media 7/23/2021

1 plays 0
Course Wrap Up_Key Take-Aways and Integrated… 22 of 30

duration 10 minutes 35 seconds

Course Wrap Up_Key Take-Aways and Integrated…

Course Wrap Up_Key Take-Aways and Integrated Approach

From Business eLearning Digital Media 7/23/2021

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Content Creation 23 of 30

duration 14 minutes 17 seconds

Content Creation

Content Creation

From Business eLearning Digital Media 7/23/2021

6 plays 0
Challenges and Pitfalls_Consumer Privacy and… 24 of 30

duration 3 minutes 35 seconds

Challenges and Pitfalls_Consumer Privacy and…

Challenges and Pitfalls_Consumer Privacy and Adblocking

From Business eLearning Digital Media 7/23/2021

2 plays 0
Challenges and Pitfalls_Brand Safety and… 25 of 30

duration 6 minutes 4 seconds

Challenges and Pitfalls_Brand Safety and…

Challenges and Pitfalls_Brand Safety and Reputation

From Business eLearning Digital Media 7/23/2021

2 plays 0
Challenges and Pitfalls_Ad Fraud 26 of 30

duration 5 minutes 45 seconds

Challenges and Pitfalls_Ad Fraud

Challenges and Pitfalls_Ad Fraud

From Business eLearning Digital Media 7/23/2021

6 plays 0
Buzz and Influencer Marketing_Strategies 27 of 30

duration 6 minutes 13 seconds

Buzz and Influencer Marketing_Strategies

Buzz and Influencer Marketing_Strategies

From Business eLearning Digital Media 7/23/2021

4 plays 0
Buzz and Influencer Marketing_Planning 28 of 30

duration 8 minutes 2 seconds

Buzz and Influencer Marketing_Planning

Buzz and Influencer Marketing_Planning

From Business eLearning Digital Media 7/23/2021

21 plays 0
Buzz and Influencer Marketing_Other Considerations 29 of 30

duration 6 minutes 52 seconds

Buzz and Influencer Marketing_Other Considerations

Buzz and Influencer Marketing_Other Considerations

From Business eLearning Digital Media 7/23/2021

50 plays 0
This example explains how to enter information into the csv file to populate the metadata fields of the Kalura media entry. Do not change the names of the column…
Discovering and Targeting the Right Audience in… 30 of 30

duration 10 minutes 35 seconds

Discovering and Targeting the Right Audience in…

Discovering and Targeting the Right Audience in World of Digital Media

From Steven Pratten 3/16/2021

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Mike Yao teaches on Discovering and Targeting the Right Audience in World of Digital Media

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102 Media

6 Members

Managers:: Brian Roberts
Business eLearning Staff
Business eLearning IDAs
Nina Hopkins
Mike Yao