-
-
-
-
From Kalee Ackerman 6/4/2019
This course analyzes the markets served by various advertising media and factors to consider in the selection and evaluation of media. Markets include investors,… -
From Kalee Ackerman 6/4/2019
The focus of this course is on creating and executing successful messages across communication channels. It explores the development of persuasive messaging through… -
From Kalee Ackerman 6/4/2019
This course will familiarize students with the topic of marketing communications and promotion management and will teach students the steps for planning a strategic… -
From Kalee Ackerman 6/4/2019
This course will focus on the method and analysis for consumer insights but also for measuring effectiveness of various promotional strategies and campaign… -
From Kalee Ackerman 6/4/2019
This course will provide an overview of the key qualitative methods used to gain strategic insights into consumer behavior and will provide practice in planning research… -
From Kalee Ackerman 6/4/2019
Successful SBC requires working on a series of projects. Thus learning to effectively manage projects is a critical skill. The objectives of this course are to master… -
SBC 503- Consumer Insights I 14 of 18
01:37duration 1 minute 37 seconds
SBC 503- Consumer Insights I
From Kalee Ackerman 6/3/2019
This course explores how cultural, sociological and psychological factors shape consumer behavior. This course will provide an overview of the key concepts of the… -
From Kalee Ackerman 6/3/2019
This course covers basic principles of business strategy; understanding of financial accounting and budgeting; the importance of ethics; principles of leadership; and… -
From Kalee Ackerman 6/3/2019
This course examines advanced topics that will enhance your understanding of strategic brand communication. Specifically, it will examine the influences of culture and… -
From Kalee Ackerman 5/29/2019
This course covers the basic concepts of strategic brand communication (SBC) related to business planning and strategy. Focus will be on marketing and brand management;… -
From Kalee Ackerman 5/14/2019
The University of Illinois at Urbana-Champaign offers a fully online MS in Strategic Brand Communication from the College of Media and Gies College of Business. For more…