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Shachar Meron speaks at SBC October 2018 Graduation
More from Shachar Meron at SBC October Graduation
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Shachar Meron speaks at SBC October 2018 Graduation
Shachar Meron at SBC October Graduation
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More from Ryan Johnson at SBC October 2018 Graduation
More from Ryan Johnson at SBC October Graduation
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Ryan Johnson speaks at October 2018 SBC Graduation
Ryan Johnson at October SBC Graduation
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Emilie Vicchio speaking at SBC October 2018 Graduation
Emilie Vicchio at SBC October Graduation
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Strategic Analytics and Data Visualization Course Overview
SBC 511 Course Introduction
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Professional Capstone Project
SBC 512 Course Introduction
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This course analyzes the markets served by various advertising media and factors to consider in the selection and evaluation of media. Markets include investors,…
SBC 509- Strategic Media Management
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The focus of this course is on creating and executing successful messages across communication channels. It explores the development of persuasive messaging through…
SBC 508- Messaging Strategy
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This course will familiarize students with the topic of marketing communications and promotion management and will teach students the steps for planning a strategic…
SBC 507- Promotional Strategy
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This course will focus on the method and analysis for consumer insights but also for measuring effectiveness of various promotional strategies and campaign…
SBC 506- Measurement and Evaluation
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This course will provide an overview of the key qualitative methods used to gain strategic insights into consumer behavior and will provide practice in planning research…
SBC 505- Consumer Insights II
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Successful SBC requires working on a series of projects. Thus learning to effectively manage projects is a critical skill. The objectives of this course are to master…
SBC 504- Managing Projects and Teams
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SBC 503- Consumer Insights I 14 of 18
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SBC 503- Consumer Insights I
This course explores how cultural, sociological and psychological factors shape consumer behavior. This course will provide an overview of the key concepts of the…SBC 503- Consumer Insights I
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This course covers basic principles of business strategy; understanding of financial accounting and budgeting; the importance of ethics; principles of leadership; and…
SBC 502- Essentials of Business Management
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This course examines advanced topics that will enhance your understanding of strategic brand communication. Specifically, it will examine the influences of culture and…
SBC 501- Strategic Branding: Global Perspectives
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This course covers the basic concepts of strategic brand communication (SBC) related to business planning and strategy. Focus will be on marketing and brand management;…
SBC 500- Strategic Brand Communication Essentials
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The University of Illinois at Urbana-Champaign offers a fully online MS in Strategic Brand Communication from the College of Media and Gies College of Business. For more…
Master of Science in Strategic Brand Communication
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