Global Marketing: Cultural Frameworks

Global Marketing: Cultural Frameworks

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Recorded media created for the fall 2022 course delivery

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Global Marketing

Cultural Frameworks

Global Marketing: Cultural Frameworks

tina girndt-clougherty

Welcome to Global Marketing: Cultural Frameworks 1 of 30

duration 6 minutes 17 seconds

Welcome to Global Marketing: Cultural Frameworks

Welcome to Global Marketing: Cultural Frameworks

Welcome to Global Marketing: Cultural Frameworks

Welcome to Global Marketing: Cultural Frameworks

Welcome to Global Marketing: Cultural Frameworks

From Business TL Digital Media

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Culture and the Position of the Self in Society-… 2 of 30

duration 13 minutes 49 seconds

Culture and the Position of the Self in Society-…

Culture and the Position of the Self in Society- The Vertical-Horizontal Distinction

Culture and the Position of the Self in Society-…

Culture and the Position of the Self in Society- The Vertical-Horizontal Distinction

Culture and the Position of the Self in Society- The Vertical-Horizontal Distinction

From Business TL Digital Media

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Overlap Between Triandis Four Cultural… 3 of 30

duration 4 minutes 53 seconds

Overlap Between Triandis Four Cultural…

Overlap Between Triandis Four Cultural Orientation Framework and Hofstedes Framework

Overlap Between Triandis Four Cultural…

Overlap Between Triandis Four Cultural Orientation Framework and Hofstedes Framework

Overlap Between Triandis Four Cultural Orientation Framework and Hofstedes Framework

From Business TL Digital Media

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Module 1 Introduction 4 of 30

duration 10 minutes 0 seconds

Module 1 Introduction

Module 1 Introduction

Module 1 Introduction

Module 1 Introduction

Module 1 Overview

From Business TL Digital Media

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Culture and Coordination Between Different Selves… 5 of 30

duration 11 minutes 2 seconds

Culture and Coordination Between Different Selves…

Culture and Coordination Between Different Selves in Society Tightness vs Looseness

Culture and Coordination Between Different Selves…

Culture and Coordination Between Different Selves in Society Tightness vs Looseness

Culture and Coordination Between Different Selves in Society- Tightness vs. Looseness

From Business TL Digital Media

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What is Culture 6 of 30

duration 6 minutes 40 seconds

What is Culture

What is Culture

What is Culture

What is Culture

What is Culture

From Business TL Digital Media

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Module 1 Overview 7 of 30

duration 1 minute 21 seconds

Module 1 Overview

Module 1 Overview

Module 1 Overview

Module 1 Overview

Module 1 Overview

From Business TL Digital Media

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Inside-Outside Model of Culture 8 of 30

duration 15 minutes 22 seconds

Inside-Outside Model of Culture

Inside-Outside Model of Culture

Inside-Outside Model of Culture

Inside-Outside Model of Culture

Inside-Outside Model of Culture

From Business TL Digital Media

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Module 3 Overview 9 of 30

duration 1 minute 16 seconds

Module 3 Overview

Module 3 Overview

Module 3 Overview

Module 3 Overview

Module 3 Overview

From Business TL Digital Media

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Module 2 Introduction 10 of 30

duration 9 minutes 39 seconds

Module 2 Introduction

Module 2 Introduction

Module 2 Introduction

Module 2 Introduction

Module 2 Introduction

From Business TL Digital Media

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Culture and the Self- Individualistic and… 11 of 30

duration 11 minutes 50 seconds

Culture and the Self- Individualistic and…

Culture and the Self- Individualistic and Collectivistic Views of the Self

Culture and the Self- Individualistic and…

Culture and the Self- Individualistic and Collectivistic Views of the Self

Culture and the Self- Individualistic and Collectivistic Views of the Self

From Business TL Digital Media

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The Dynamic View- Culture as a Knowledge Network 12 of 30

duration 8 minutes 5 seconds

The Dynamic View- Culture as a Knowledge Network

The Dynamic View- Culture as a Knowledge Network

The Dynamic View- Culture as a Knowledge Network

The Dynamic View- Culture as a Knowledge Network

The Dynamic View- Culture as a Knowledge Network

From Business TL Digital Media

24 plays 0
Module 4 Introduction 13 of 30

duration 17 minutes 27 seconds

Module 4 Introduction

Module 4 Introduction

Module 4 Introduction

Module 4 Introduction

Module 4 Introduction

From Business TL Digital Media

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Module 3 Introduction 14 of 30

duration 6 minutes 49 seconds

Module 3 Introduction

Module 3 Introduction

Module 3 Introduction

Module 3 Introduction

Module 3 Introduction

From Business TL Digital Media

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Culture Activation or Priming 15 of 30

duration 10 minutes 16 seconds

Culture Activation or Priming

Culture Activation or Priming

Culture Activation or Priming

Culture Activation or Priming

Culture Activation or Priming

From Business TL Digital Media

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Why do Cultures Emerge 16 of 30

duration 13 minutes 49 seconds

Why do Cultures Emerge

Why do Cultures Emerge

Why do Cultures Emerge

Why do Cultures Emerge

Why do Cultures Emerge

From Business TL Digital Media

1 plays 0
What Shapes Culture 17 of 30

duration 14 minutes 21 seconds

What Shapes Culture

What Shapes Culture

What Shapes Culture

What Shapes Culture

What Shapes Culture

From Business TL Digital Media

28 plays 0
Uncertainty Avoidance 18 of 30

duration 9 minutes 45 seconds

Uncertainty Avoidance

Uncertainty Avoidance

Uncertainty Avoidance

Uncertainty Avoidance

Uncertainty Avoidance

From Business TL Digital Media

3 plays 0
The Iceberg Model 19 of 30

duration 15 minutes 4 seconds

The Iceberg Model

The Iceberg Model

The Iceberg Model

The Iceberg Model

The Iceberg Model

From Business TL Digital Media

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Power Distance 20 of 30

duration 13 minutes 10 seconds

Power Distance

Power Distance

Power Distance

Power Distance

Power Distance

From Business TL Digital Media

1 plays 0
National and Organizational Culture 21 of 30

duration 14 minutes 47 seconds

National and Organizational Culture

National and Organizational Culture

National and Organizational Culture

National and Organizational Culture

National and Organizational Culture

From Business TL Digital Media

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Module 4 Overview 22 of 30

duration 2 minutes 37 seconds

Module 4 Overview

Module 4 Overview

Module 4 Overview

Module 4 Overview

Module 4 Overview

From Business TL Digital Media

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Module 2 Overview 23 of 30

duration 1 minute 19 seconds

Module 2 Overview

Module 2 Overview

Module 2 Overview

Module 2 Overview

Module 2 Overview

From Business TL Digital Media

1 plays 0
Masculinity 24 of 30

duration 9 minutes 7 seconds

Masculinity

Masculinity

Masculinity

Masculinity

Masculinity

From Business TL Digital Media

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International Assignments 25 of 30

duration 18 minutes 22 seconds

International Assignments

International Assignments

International Assignments

International Assignments

International Assignments

From Business TL Digital Media

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Initiating Business in Collectivistic Countries 26 of 30

duration 15 minutes 43 seconds

Initiating Business in Collectivistic Countries

Initiating Business in Collectivistic Countries

Initiating Business in Collectivistic Countries

Initiating Business in Collectivistic Countries

Initiating Business in Collectivistic Countries

From Business TL Digital Media

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Individualism 27 of 30

duration 21 minutes 22 seconds

Individualism

Individualism

Individualism

Individualism

Individualism

From Business TL Digital Media

4 plays 0
Hofstedes Culture Framework 28 of 30

duration 15 minutes 21 seconds

Hofstedes Culture Framework

Hofstedes Culture Framework

Hofstedes Culture Framework

Hofstedes Culture Framework

Hofstedes Culture Framework

From Business TL Digital Media

24 plays 0
Culture Shock 29 of 30

duration 21 minutes 53 seconds

Culture Shock

Culture Shock

Culture Shock

Culture Shock

Culture Shock

From Business TL Digital Media

3 plays 0
Biculturalism 30 of 30

duration 21 minutes 12 seconds

Biculturalism

Biculturalism

Biculturalism

Biculturalism

Biculturalism

From Business TL Digital Media

5 plays 0

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