Applying Data Analytics in Marketing (2025)

Applying Data Analytics in Marketing (2025)

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Unnati Narang teaches Applying Data Analytics in Marketing. MOOC 1 of MBA 564.

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Causal Analytics-Key Thinkers 1 of 30

duration 3 minutes 42 seconds

Causal Analytics-Key Thinkers

Causal Analytics-Key Thinkers

Causal Analytics-Key Thinkers

Causal Analytics-Key Thinkers

From Business TL Digital Media

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Understanding Customer Churn and Incrementality 2 of 30

duration 7 minutes 40 seconds

Understanding Customer Churn and Incrementality

Understanding Customer Churn and Incrementality

Understanding Customer Churn and Incrementality

Understanding Customer Churn and Incrementality

From Business TL Digital Media

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UGC - Deep Dive into Concepts 3 of 30

duration 9 minutes 52 seconds

UGC - Deep Dive into Concepts

UGC - Deep Dive into Concepts

UGC - Deep Dive into Concepts

UGC - Deep Dive into Concepts

From Business TL Digital Media

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Types of Content 4 of 30

duration 6 minutes 41 seconds

Types of Content

Types of Content

Types of Content

Types of Content

From Business TL Digital Media

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Segmentation, Targeting, and Positioning 5 of 30

duration 8 minutes 25 seconds

Segmentation, Targeting, and Positioning

Segmentation, Targeting, and Positioning

Segmentation, Targeting, and Positioning

Segmentation, Targeting, and Positioning

From Business TL Digital Media

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Python Demo 6 of 30

duration 10 minutes 41 seconds

Python Demo

Python Demo

Python Demo

Python Demo

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Python Demo- Prediction 7 of 30

duration 12 minutes 53 seconds

Python Demo- Prediction

Python Demo- Prediction

Python Demo- Prediction

Python Demo- Prediction

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Python Demo- Difference-in-Differences Method 8 of 30

duration 7 minutes 14 seconds

Python Demo- Difference-in-Differences Method

Python Demo- Difference-in-Differences Method

Python Demo- Difference-in-Differences Method

Python Demo- Difference-in-Differences Method

From Business TL Digital Media

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Prediction and Causality Combined 9 of 30

duration 6 minutes 33 seconds

Prediction and Causality Combined

Prediction and Causality Combined

Prediction and Causality Combined

Prediction and Causality Combined

From Business TL Digital Media

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Prediction Case - Geotracking 10 of 30

duration 6 minutes 26 seconds

Prediction Case - Geotracking

Prediction Case - Geotracking

Prediction Case - Geotracking

Prediction Case - Geotracking

From Business TL Digital Media

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Online Content and Emerging Concerns 11 of 30

duration 7 minutes 37 seconds

Online Content and Emerging Concerns

Online Content and Emerging Concerns

Online Content and Emerging Concerns

Online Content and Emerging Concerns

From Business TL Digital Media

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MText Analysis - A Historical Perspective 12 of 30

duration 9 minutes 41 seconds

MText Analysis - A Historical Perspective

MText Analysis - A Historical Perspective

MText Analysis - A Historical Perspective

MText Analysis - A Historical Perspective

From Business TL Digital Media

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Meet Unnati Narang 13 of 30

duration 3 minutes 19 seconds

Meet Unnati Narang

Meet Unnati Narang

Meet Unnati Narang

Meet Unnati Narang

From Business TL Digital Media

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MBA 564A Introduction 14 of 30

duration 2 minutes 34 seconds

MBA 564A Introduction

MBA 564A Introduction

MBA 564A Introduction

MBA 564A Introduction

From Business TL Digital Media

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Introduction to Causal Analysis 15 of 30

duration 5 minutes 9 seconds

Introduction to Causal Analysis

Introduction to Causal Analysis

Introduction to Causal Analysis

Introduction to Causal Analysis

From Business TL Digital Media

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Intro to Online Content in Marketing Analytics 16 of 30

duration 7 minutes 49 seconds

Intro to Online Content in Marketing Analytics

Intro to Online Content in Marketing Analytics

Intro to Online Content in Marketing Analytics

Intro to Online Content in Marketing Analytics

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Intro to ML and AI 17 of 30

duration 11 minutes 35 seconds

Intro to ML and AI

Intro to ML and AI

Intro to ML and AI

Intro to ML and AI

From Business TL Digital Media

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Intro to CLV and customer demand 18 of 30

duration 5 minutes 25 seconds

Intro to CLV and customer demand

Intro to CLV and customer demand

Intro to CLV and customer demand

Intro to CLV and customer demand

From Business TL Digital Media

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Intro to CLV analysis example 2 19 of 30

duration 7 minutes 16 seconds

Intro to CLV analysis example 2

Intro to CLV analysis example 2

Intro to CLV analysis example 2

Intro to CLV analysis example 2

From Business TL Digital Media

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Intro to CLV analysis 1 20 of 30

duration 6 minutes 38 seconds

Intro to CLV analysis 1

Intro to CLV analysis 1

Intro to CLV analysis 1

Intro to CLV analysis 1

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Influencer Marketing Introduction 21 of 30

duration 8 minutes 30 seconds

Influencer Marketing Introduction

Influencer Marketing Introduction

Influencer Marketing Introduction

Influencer Marketing Introduction

From Business TL Digital Media

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Foundational Principles of ML 22 of 30

duration 10 minutes 18 seconds

Foundational Principles of ML

Foundational Principles of ML

Foundational Principles of ML

Foundational Principles of ML

From Business TL Digital Media

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FGC Deep Dive into Concepts 23 of 30

duration 9 minutes 6 seconds

FGC Deep Dive into Concepts

FGC Deep Dive into Concepts

FGC Deep Dive into Concepts

FGC Deep Dive into Concepts

From Business TL Digital Media

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Expert Interview with Kate 24 of 30

duration 37 minutes 57 seconds

Expert Interview with Kate

Expert Interview with Kate

Expert Interview with Kate

Expert Interview with Kate

From Business TL Digital Media

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Expert Interview with Brad 25 of 30

duration 35 minutes 7 seconds

Expert Interview with Brad

Expert Interview with Brad

Expert Interview with Brad

Expert Interview with Brad

From Business TL Digital Media

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Ethics in AI Use 26 of 30

duration 10 minutes 22 seconds

Ethics in AI Use

Ethics in AI Use

Ethics in AI Use

Ethics in AI Use

From Business TL Digital Media

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Demo 27 of 30

duration 10 minutes 59 seconds

Demo

Demo

Demo

Demo

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Conjoint Analysis 28 of 30

duration 6 minutes 39 seconds

Conjoint Analysis

Conjoint Analysis

Conjoint Analysis

Conjoint Analysis

From Business TL Digital Media

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Causal Analytics Motivating Example and Key… 29 of 30

duration 7 minutes 25 seconds

Causal Analytics Motivating Example and Key…

Causal Analytics Motivating Example and Key Concepts

Causal Analytics Motivating Example and Key…

Causal Analytics Motivating Example and Key Concepts

From Business TL Digital Media

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Causal Analysis - Randomized Experiments 30 of 30

duration 7 minutes 6 seconds

Causal Analysis - Randomized Experiments

Causal Analysis - Randomized Experiments

Causal Analysis - Randomized Experiments

Causal Analysis - Randomized Experiments

From Business TL Digital Media

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