Digital Marketing Strategy: Navigating Emerging Media and AI

Digital Marketing Strategy: Navigating Emerging Media and AI

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Instructor Mike Yao teaches Digital Marketing Strategy: Navigating Emerging Media and AI, MOOC 1 of MBA 543.

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Phygital Marketing- Bridging Online and Offline… 1 of 30

duration 5 minutes 44 seconds

Phygital Marketing- Bridging Online and Offline…

Phygital Marketing- Bridging Online and Offline Worlds

Phygital Marketing- Bridging Online and Offline…

Phygital Marketing- Bridging Online and Offline Worlds

Instructor Mike Yao discusses digital marketing strategy.

From Business TL Digital Media

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Measuring Attention: Subscriptions, Ratings,… 2 of 30

duration 7 minutes 55 seconds

Measuring Attention: Subscriptions, Ratings,…

Measuring Attention: Subscriptions, Ratings, Reach, Impressions and Engagement - Part 2

Measuring Attention: Subscriptions, Ratings,…

Measuring Attention: Subscriptions, Ratings, Reach,…

Instructor Mike Yao discusses digital marketing strategy.

From Business TL Digital Media

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Measuring Attention: Subscriptions, Ratings,… 3 of 30

duration 6 minutes 53 seconds

Measuring Attention: Subscriptions, Ratings,…

Measuring Attention: Subscriptions, Ratings, Reach, Impressions and Engagement - Part 1

Measuring Attention: Subscriptions, Ratings,…

Measuring Attention: Subscriptions, Ratings, Reach,…

Instructor Mike Yao discusses digital marketing strategy.

From Business TL Digital Media

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Marketing Analytics and Attribution Modeling:… 4 of 30

duration 7 minutes 10 seconds

Marketing Analytics and Attribution Modeling:…

Marketing Analytics and Attribution Modeling: Decoding the Consumer Journey - Part 2

Marketing Analytics and Attribution Modeling:…

Marketing Analytics and Attribution Modeling: Decoding the…

Instructor Mike Yao discusses digital marketing strategy.

From Business TL Digital Media

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Marketing Analytics and Attribution Modeling:… 5 of 30

duration 5 minutes 36 seconds

Marketing Analytics and Attribution Modeling:…

Marketing Analytics and Attribution Modeling: Decoding the Consumer Journey - Part 1

Marketing Analytics and Attribution Modeling:…

Marketing Analytics and Attribution Modeling: Decoding the…

Instructor Mike Yao discusses digital marketing strategy.

From Business TL Digital Media

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Interview with David Smalle: Structuring a Data… 6 of 30

duration 1 minute 42 seconds

Interview with David Smalle: Structuring a Data…

Interview with David Smalle: Structuring a Data and Insights Team for Real-Time Marketing

Interview with David Smalle: Structuring a Data…

Interview with David Smalle: Structuring a Data and…

Instructor Mike Yao discusses digital marketing strategy.

From Business TL Digital Media

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Instructor Bio: Mike Yao 7 of 30

duration 1 minute 50 seconds

Instructor Bio: Mike Yao

Instructor Bio: Mike Yao

Instructor Bio: Mike Yao

Instructor Bio: Mike Yao

Instructor Mike Yao discusses digital marketing strategy.

From Business TL Digital Media

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What is Attention? Why It's the Currency of… 8 of 30

duration 13 minutes 23 seconds

What is Attention? Why It's the Currency of…

What is Attention? Why It's the Currency of Marketing

What is Attention? Why It's the Currency of…

What is Attention? Why It's the Currency of Marketing

Instructor Mike Yao discusses digital marketing strategy.

From Business TL Digital Media

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Interview with Jason Yim: What's Next in… 9 of 30

duration 3 minutes 47 seconds

Interview with Jason Yim: What's Next in…

Interview with Jason Yim: What's Next in Immersive Tech and Smart Experiences

Interview with Jason Yim: What's Next in…

Interview with Jason Yim: What's Next in Immersive…

Instructor Mike Yao discusses digital marketing strategy.

From Business TL Digital Media

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Beyond the Lecture with Mike and Jamie:… 10 of 30

duration 12 minutes 14 seconds

Beyond the Lecture with Mike and Jamie:…

Beyond the Lecture with Mike and Jamie: Marketing's Next Era

Beyond the Lecture with Mike and Jamie:…

Beyond the Lecture with Mike and Jamie: Marketing's…

Instructor Mike Yao discusses digital marketing strategy.

From Business TL Digital Media

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Understanding Consumer Data: Demographic,… 11 of 30

duration 6 minutes 29 seconds

Understanding Consumer Data: Demographic,…

Understanding Consumer Data: Demographic, Behavioral, and Contextual Insights

Understanding Consumer Data: Demographic,…

Understanding Consumer Data: Demographic, Behavioral, and…

Instructor Mike Yao discusses digital marketing strategy.

From Business TL Digital Media

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The Digital Marketing Ecosystem 12 of 30

duration 8 minutes 16 seconds

The Digital Marketing Ecosystem

The Digital Marketing Ecosystem

The Digital Marketing Ecosystem

The Digital Marketing Ecosystem

Instructor Mike Yao discusses digital marketing strategy.

From Business TL Digital Media

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The Digital Evolution: Scattered Attention and… 13 of 30

duration 9 minutes 1 second

The Digital Evolution: Scattered Attention and…

The Digital Evolution: Scattered Attention and Fragmented Experiences

The Digital Evolution: Scattered Attention and…

The Digital Evolution: Scattered Attention and Fragmented…

Instructor Mike Yao discusses digital marketing strategy.

From Business TL Digital Media

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Rethinking the Marketing Funnel: From Linear to… 14 of 30

duration 9 minutes 21 seconds

Rethinking the Marketing Funnel: From Linear to…

Rethinking the Marketing Funnel: From Linear to Dynamic

Rethinking the Marketing Funnel: From Linear to…

Rethinking the Marketing Funnel: From Linear to Dynamic

Instructor Mike Yao discusses digital marketing strategy.

From Business TL Digital Media

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Reflections, Ethics, and the Road Ahead 15 of 30

duration 5 minutes 25 seconds

Reflections, Ethics, and the Road Ahead

Reflections, Ethics, and the Road Ahead

Reflections, Ethics, and the Road Ahead

Reflections, Ethics, and the Road Ahead

Instructor Mike Yao discusses digital marketing strategy.

From Business TL Digital Media

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Programmatic Media Buying and Addressable… 16 of 30

duration 10 minutes 56 seconds

Programmatic Media Buying and Addressable…

Programmatic Media Buying and Addressable Marketing in the Attention Economy

Programmatic Media Buying and Addressable…

Programmatic Media Buying and Addressable Marketing in the…

Instructor Mike Yao discusses digital marketing strategy.

From Business TL Digital Media

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Persuasion Beyond Messaging 17 of 30

duration 10 minutes 0 seconds

Persuasion Beyond Messaging

Persuasion Beyond Messaging

Persuasion Beyond Messaging

Persuasion Beyond Messaging

Instructor Mike Yao discusses digital marketing strategy.

From Business TL Digital Media

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Paid, Managed, and Amplified Attention: A Remix… 18 of 30

duration 4 minutes 1 second

Paid, Managed, and Amplified Attention: A Remix…

Paid, Managed, and Amplified Attention: A Remix of Marketing Media

Paid, Managed, and Amplified Attention: A Remix…

Paid, Managed, and Amplified Attention: A Remix of…

Instructor Mike Yao discusses digital marketing strategy.

From Business TL Digital Media

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MOOC 1 Course Overview 19 of 30

duration 3 minutes 33 seconds

MOOC 1 Course Overview

MOOC 1 Course Overview

MOOC 1 Course Overview

MOOC 1 Course Overview

Instructor Mike Yao discusses digital marketing strategy.

From Business TL Digital Media

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Mobility and Location Intelligence: Connecting… 20 of 30

duration 9 minutes 51 seconds

Mobility and Location Intelligence: Connecting…

Mobility and Location Intelligence: Connecting With Consumers in a Digital World

Mobility and Location Intelligence: Connecting…

Mobility and Location Intelligence: Connecting With…

Instructor Mike Yao discusses digital marketing strategy.

From Business TL Digital Media

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Marketing is Communication 21 of 30

duration 9 minutes 9 seconds

Marketing is Communication

Marketing is Communication

Marketing is Communication

Marketing is Communication

Instructor Mike Yao discusses digital marketing strategy.

From Business TL Digital Media

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Marketing Channels and Touchpoints 22 of 30

duration 13 minutes 18 seconds

Marketing Channels and Touchpoints

Marketing Channels and Touchpoints

Marketing Channels and Touchpoints

Marketing Channels and Touchpoints

Instructor Mike Yao discusses digital marketing strategy.

From Business TL Digital Media

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Market Segmentation 23 of 30

duration 10 minutes 46 seconds

Market Segmentation

Market Segmentation

Market Segmentation

Market Segmentation

Instructor Mike Yao discusses digital marketing strategy.

From Business TL Digital Media

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Mapping Data Sources: How Channels Generate… 24 of 30

duration 10 minutes 33 seconds

Mapping Data Sources: How Channels Generate…

Mapping Data Sources: How Channels Generate Valuable Consumer Data

Mapping Data Sources: How Channels Generate…

Mapping Data Sources: How Channels Generate Valuable…

Instructor Mike Yao discusses digital marketing strategy.

From Business TL Digital Media

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Invisible Intelligence: Embedded and Predictive… 25 of 30

duration 7 minutes 49 seconds

Invisible Intelligence: Embedded and Predictive…

Invisible Intelligence: Embedded and Predictive AI in Marketing

Invisible Intelligence: Embedded and Predictive…

Invisible Intelligence: Embedded and Predictive AI in…

Instructor Mike Yao discusses digital marketing strategy.

From Business TL Digital Media

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Interview with Jason Yim: How Top Brands Are… 26 of 30

duration 4 minutes 14 seconds

Interview with Jason Yim: How Top Brands Are…

Interview with Jason Yim: How Top Brands Are Using XR - Two Immersive Case Studies

Interview with Jason Yim: How Top Brands Are…

Interview with Jason Yim: How Top Brands Are Using XR - Two…

Instructor Mike Yao discusses digital marketing strategy.

From Business TL Digital Media

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Interview with Jason Yim: Defining XR and the… 27 of 30

duration 6 minutes 33 seconds

Interview with Jason Yim: Defining XR and the…

Interview with Jason Yim: Defining XR and the Evolution of Immersive Tech

Interview with Jason Yim: Defining XR and the…

Interview with Jason Yim: Defining XR and the Evolution of…

Instructor Mike Yao discusses digital marketing strategy.

From Business TL Digital Media

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Interview with Dwight Caines: The Importance of… 28 of 30

duration 2 minutes 38 seconds

Interview with Dwight Caines: The Importance of…

Interview with Dwight Caines: The Importance of Audience

Interview with Dwight Caines: The Importance of…

Interview with Dwight Caines: The Importance of Audience

Instructor Mike Yao discusses digital marketing strategy.

From Business TL Digital Media

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Interview with Dwight Caines: The Evolution of… 29 of 30

duration 2 minutes 2 seconds

Interview with Dwight Caines: The Evolution of…

Interview with Dwight Caines: The Evolution of Digital Marketing

Interview with Dwight Caines: The Evolution of…

Interview with Dwight Caines: The Evolution of Digital…

Instructor Mike Yao discusses digital marketing strategy.

From Business TL Digital Media

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Interview with Dwight Caines: Rethinking… 30 of 30

duration 3 minutes 52 seconds

Interview with Dwight Caines: Rethinking…

Interview with Dwight Caines: Rethinking Attention in a Multi-Platform World

Interview with Dwight Caines: Rethinking…

Interview with Dwight Caines: Rethinking Attention in a…

Instructor Mike Yao discusses digital marketing strategy.

From Business TL Digital Media

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