Liz Neeley, executive director of The Story Collider podcast, explores research on storytelling and persuasion and highlights the value of telling personal stories in science. Neeley critically considers how and why busy researchers might approach adding something like "narrative competency" to their repertoire. The Story Collider is a weekly podcast that provides true, personal stories about science (www.storycollider.org). Neeley is a marine biologist who studied the color patterns of tropical fish. She helps scientists around the world tell compelling stories about their work. This presentation was sponsored by the 21st Century Scientists Working Group (http://21centurysci.com) and given on October 20, 2017 at the Beckman Institute at the University of Illinois at Urbana-Champaign