Doesn't the true meaning of communication come alive when everyone can participate? It's ironic that we've relied on mainstream media to create an idea of what public value is. Public value is not something we should be informed of but something we should make together. Simple ideas such as leaving a seat empty for pregnant women is what public value and communication is all about. This talk is about how LOUD is researching for simple ideas that can bring about positive changes in our society.

Jihun Ko has worked as a Consulting Projector at Marimond (2014) and is now a Project Researcher and Manager at Kwangwoon University's Public Communication Research Lab, LOUD (2015-).