November Web Con Workshop: AI in Social Media Marketing: Opportunities, Challenges, and Ethical Insights

Curious about how AI can elevate your social media strategy and help you work smarter, not harder? In this intermediate-level workshop, we will unpack the many ways AI supports content creation, improves audience targeting, and helps you fine-tune your campaigns. We will also talk openly about the challenges like automation missteps and ethical questions, so you know exactly what to look out for. By the end, you will have a clear, realistic understanding of how AI can boost engagement and streamline your workflow, along with the potential pitfalls to keep in mind as you integrate it into your marketing efforts.

Marisa Peacock is the founder and chief strategist of Strategic Peacock, where she helps organizations strengthen their digital presence and tell their stories more effectively. Before launching her company in 2010, Marisa manages and produces websites, multimedia projects, and online content for nonprofits, independent schools, and small businesses. She currently serves as a full-time lecturer in the Charles H. Sandage Department of Advertising at the University of Illinois Urbana–Champaign, where she brings real-world experience into the classroom every day.