This recorded webinar, hosted by the Illinois FAST Center on June 10, 2025, was led by Dr. Ben Schrag, SBIR/STTR Program Director at the National Science Foundation (NSF). Dr. Schrag provides insider guidance on what NSF looks for in Project Pitches and Full Proposals, how to effectively position your company and innovation, and common misconceptions in the application process. The session also covers the proposal review process, transitioning from Phase I to Phase II, and best practices for engaging with NSF Program Directors. A valuable resource for both new and returning applicants seeking non-dilutive federal funding.