Immersive Commerce and Customer Engagement

Immersive Commerce and Customer Engagement: New Frontiers in Sales and Service via Spatial Experiences

Professor Robert Brunner explores the profound impact of emerging technologies on society with a special focus on the disruption caused by advancements in artificial intelligence (AI). It aims to equip students with a deep understanding of how these technologies are reshaping the landscape of various industries, the economy, and societal norms at large.