Abstract: Lex Tate, Jean McDonald and Nancy Benson discuss how you can better know your audience, move from an author to an expert, give good sound bites and quotes and make savvy use of social media and multimedia.

Title: Prepare to Face the Media and Learn to Create Buzz
Speakers: Lex Tate, Jean McDonald, Nancy Benson
Department of Journalism, UIUC

Description: Lex Tate, Jean McDonald and Nancy Benson discuss how you can better know your audience, move from an author to an expert, give good sound bites and quotes and make savvy use of social media and multimedia.
Sponsor: Center for Global Studies
Lecture Series: Market Your Work to the Media Workshop