The Grainger College of Engineering Brand Ambassador Workshop provides essential guidance for staff members on effectively representing and communicating the Illinois Grainger Engineering brand while maintaining alignment with the University of Illinois Urbana-Champaign's brand strategy.
Led by key university and college communications leaders, including Associate Chancellor Robin Kaler, Assistant Dean Libby Kacich, Senior Director for Marketing and Strategy Chelsea Hamilton and Associate Creative Director Michael Rauch, this hour-long session covers critical topics such as the new university brand platform, proper usage of visual elements, cross-platform communication strategies and evolving brand guidelines.
Participants gain practical insights into maintaining brand consistency while preserving unit identities, ensuring a unified yet diverse presence for Illinois Grainger Engineering across all
communications channels.