It's a Snap: How Illinois Reaches Students on Snapchat

Presenters:
A former journalist, Meaghan Downs (@writemegwrite) is the editorial associate for social media with the Office of Public Affairs, which means she creates content and brainstorms effective strategies for campus social media.  

With a background in editing and publishing, Laura Podeschi (@LauraLizzies) serves as the content manager within the Office of Communications for Enrollment Management. Laura’s responsible for strategizing and crafting content for print, email, social media, and the web in ways both simple and engaging.

Kalee Ackerman (@AckermanKalee) is the project manager for the Office of Communications for Enrollment Management. Overseeing big and small projects from conception to completion, she helps to keep everyone on task along the way (which can sometimes feel a little like herding cats).