Emerson Nafziger - What Do "The Data" Tell Us?

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Emerson Nafziger is a Professor Emeritus and retired Extension Agronomist for the University of Illinois. In this presentation, Nafziger explores the evolution of agricultural research, highlighting the shift from public to private sector-driven research and marketing. He discusses the challenges of relying on limited and often biased data in marketing agricultural products, emphasizing the importance of field trials and data analysis for informed decision-making. Dr. Nafziger encourages farmers to conduct their own trials and maintain curiosity to better understand product efficacy.

Originally recorded for the 2024 Crop Management Conference

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Emerson Nafziger - What Do "The Data" Tell Us?

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