John Almandoz - Inside-Out and Outside-in Perspectives

00:00:14.099 --> 00:00:21.180

NY 401: Okay, well, thank you very much for having invited me to this conference I think it's quite an honor to be here.

2

00:00:22.230 --> 00:00:35.100

NY 401: And it's a very interesting topic for me it's a puzzle have management theories prepared us for the ascendancy of purpose, can we understand why purpose and why now.

3

00:00:37.050 --> 00:00:43.380

NY 401: And I think it's i'm not sure if the current theories have prepared as well for this.

4

00:00:44.130 --> 00:00:55.110

NY 401: But I think, to get into that question is helpful to break the literature into break purpose into two very different perspectives and aligned with different editors.

5

00:00:56.010 --> 00:01:05.940

NY 401: So I think it's good to create two buckets inside out and outside in perspective, and I think at the end of this you'll see that is still somewhat of a purpose and I.

6

00:01:06.450 --> 00:01:12.720

NY 401: believe that the deterministic does not logics could be a helpful way of moving moving beyond.

7

00:01:13.230 --> 00:01:21.990

NY 401: So I say there are multiple ways of conceiving purpose multiple phases dual purpose and what they seem to have in common is his definition of purpose.

8

00:01:22.920 --> 00:01:40.980

NY 401: At least, is my definition of recent to access that gives meaning to an organization, by providing value and to society, so one of the faces of purpose is but I go nia, one that has DNA in the very core of the organization with a goal of saving that on planet.

9

00:01:42.180 --> 00:01:52.980

NY 401: startup and others Unilever, a much larger organization that set as a goal to promote the health and well being of 1 billion people in the world.

10

00:01:54.000 --> 00:02:01.440

NY 401: there's multiple corporate brands that are also associating themselves with also to social and political and.

11

00:02:02.130 --> 00:02:11.670

NY 401: The reset 17 sustainable development goals there's changes in finance and yesterday in investing impact investing that universal.

12

00:02:12.360 --> 00:02:25.440

NY 401: owners, who are also weighing in into purpose there's changes in the law, creation of benefit corporation is an army of consultants and br specialists that are also.

13

00:02:26.580 --> 00:02:40.800

NY 401: supporting the efforts of companies to define and be consistent with with a purpose but, as I say, it helps us to to think of it first for those two buckets one is inside out.

14

00:02:41.670 --> 00:03:05.790

NY 401: So looking inside people and motivation that comes from within, and which is making there is this this source of intrinsic and transcendent motivation is something for others, so I think of this inside out perspective of purpose in mind with your assignments, then next is popular writer.

15

00:03:07.500 --> 00:03:17.310

NY 401: His perspective on leadership we start with why don't give a job to people who need a job, otherwise they will work just for money, give them.

16

00:03:17.850 --> 00:03:33.840

NY 401: give our job to people who believe what you believe in that way, they will keep your blood, sweat and tears so that's one perspective that also brings unity to the organization and therefore also some element of alignment.

17

00:03:35.220 --> 00:03:50.070

NY 401: And there's the outside in perspective or purpose that looks at more external stakeholders, society and the environment, looks to a world that is in disrepair and is the source of this question, you know, imagine reimagine.

18

00:03:51.330 --> 00:04:05.910

NY 401: Capitalism you know world on fire by Rebecca Henderson calls for a certain responsibility from corporations or is that a paper by data or goldie's and colleagues, you know misery loves companies right.

19

00:04:07.800 --> 00:04:12.090

NY 401: What can companies good to address systemic change.

20

00:04:13.440 --> 00:04:16.590

NY 401: We just is you can bring some dangerous as well because.

21

00:04:17.820 --> 00:04:24.450

NY 401: Given that external investors, we could be more about compliance and some people will say Greenwashing etc.

22

00:04:25.890 --> 00:04:28.320

NY 401: So it helps to think of a different categories.

23

00:04:29.550 --> 00:04:49.710

NY 401: And you know, so the purpose in the inside out perspective is more subjective is about perceptions of meaningful work is about task significant leadership is about meeting making transformational leadership is as.

24

00:04:51.150 --> 00:04:56.430

NY 401: South Nick would put it is about time for me got neutral body into I committed politic.

25

00:04:58.140 --> 00:05:11.040

NY 401: To the role of leader critical sell sneakers to imbue corporate purpose by instilling certain organizational values, but they are unique organizational values that are.

26

00:05:11.640 --> 00:05:21.480

NY 401: At stake and that produce a certain commitment from the identification with the organization, from which the organization can benefit as well.

27

00:05:22.200 --> 00:05:29.430

NY 401: And that is transmitted enough to for my sister's bye organizational culture, a strong culture that.

28

00:05:30.150 --> 00:05:45.480

NY 401: can produce dividends for the organization, so the emphasis is much more within the organization and the outside in perspective, as I said earlier, is more systemic and societal that's about purpose means.

29

00:05:46.680 --> 00:05:56.880

NY 401: If you think of leadership that is much more about statement looks beyond the organization and its goals and values and looks at what is it that the organization can do.

30

00:05:57.960 --> 00:06:11.610

NY 401: Society and obviously of great importance, is how the company's been perceived it reputation and for an important task of for the organization is to check and to.

31

00:06:12.540 --> 00:06:21.870

NY 401: What the reputation of the company is and how to improve it, a lot of it is also PR but not just br is also measuring.

32

00:06:22.770 --> 00:06:40.500

NY 401: The impact that we're having and how can we make it positive and reduce the negative impact, how can we collaborate with other organizations, private and public to have the maximum possible impacts on the discourse about climate change is particularly relevant here.

33

00:06:42.060 --> 00:06:55.890

NY 401: And it's all about the a good corporate citizen, more so than developing a unique organizational culture, so we think about what are what perspectives and most helpful to understand.

34

00:06:56.700 --> 00:07:08.520

NY 401: What theoretical framework and more helpful to understand this perspective excels Nick is helpful for both, particularly in the inside out of purpose, so he says.

35

00:07:11.250 --> 00:07:23.010

NY 401: An important important responsibility for leaders is to is to analyze the organization which means three or fewer as we've now moved beyond the technical requirements of the task at hand.

36

00:07:25.140 --> 00:07:30.390

NY 401: it's an invasion of responsibility for managers if they fail to define a purpose.

37

00:07:33.150 --> 00:07:40.980

NY 401: Leaders defined mission of the enterprise, they choose key values and create a social structure that embodies them I think that's.

38

00:07:41.700 --> 00:07:55.320

NY 401: That seems to resonate this inside out perspective, but I think also, as I said earlier, significance meaningful mess meeting at work and meaningfulness job crafting.

39

00:07:56.760 --> 00:08:06.570

NY 401: Also resonates well, making the impact this evolves and the positive impact basic will select all employees resonate with the purpose of the organization.

40

00:08:07.680 --> 00:08:18.210

NY 401: Within think about outside in purpose Corporate Social Responsibility business ethics stakeholder theory all those literature's seem to resonate with me well.

41

00:08:18.690 --> 00:08:30.810

NY 401: and explain, maybe the ascendancy of purpose From that perspective, but I think it's also helpful to look at the newest edition of theory john Mayer and he's working his colleagues.

42

00:08:31.920 --> 00:08:44.250

NY 401: that the impact of of legitimacy so companies do what they do an s&p because it is efficient, but because they gain a certain legitimacy, and these are nice amorphous, and that is created when.

43

00:08:45.270 --> 00:08:50.430

NY 401: These these courses for us there's Mimetic for us in the context of uncertainty.

44

00:08:52.140 --> 00:09:02.400

NY 401: there's also normative forces is the role of the state and their professions in in setting up those standards so that explains us with an outside in approach purpose.

45

00:09:04.080 --> 00:09:15.030

NY 401: And the drive to uniformity, we are seeing to some degree, but to some degree, I still find that even with all this.

46

00:09:15.750 --> 00:09:32.820

NY 401: Yes, then we have a way to proceed purpose but but still I mean this is so huge the the forces that we are seeing that I think we have to also go beyond, and I think the institutional logic perspective is is helpful.

47

00:09:33.900 --> 00:09:48.690

NY 401: It has a way of looking at inside out purpose, because individuals are also carriers have logics and then bring that biting different society of logic in the organization and they are part of the meat that also external pressure internal to some degree.

48

00:09:50.040 --> 00:09:56.250

NY 401: But then there's also societal pressures is societies and interested tuition assistance system.

49

00:09:57.360 --> 00:10:11.880

NY 401: corporations are embedded in it, and they are also this pressure that arising from this deed from the professions and and I think that the reason of it, for it there's not so the failures that i'd be in person that had been perceived.

50

00:10:12.900 --> 00:10:15.810

NY 401: In corporations and the financial crisis.

51

00:10:17.070 --> 00:10:30.990

NY 401: Now they have dissipated failure in living up to the demands that are imposed on societies just by climate change and and all of that is bringing or they're activating other institutions.

52

00:10:31.650 --> 00:10:39.630

NY 401: To respond so in any case, this is just a quick summary, thank you very much, and I look forward to your feedback.