September Web Con Workshop: "Simple SEO: Five Building Blocks To Get You Started"

Have you been wondering how to improve your website’s performance and show up more often in search results? In this workshop, we’ll break down the five essential building blocks of SEO: knowing how search engines work, the core elements of SEO, on-page optimization, technical must-haves, and link building. Designed for beginners, this session will give you a clear roadmap to start strengthening your site’s visibility and driving more organic traffic.

Maggie Evenson is an analytics coordinator on the Analytics and Alignment team in Strategic Communications and Marketing. She supports the team by creating reports and dashboards with Google Analytics 4, as well as analyzing website performance data from Google Search Console and SEO tools. She supports colleagues across campus by providing insights, training, and guidance that help improve digital strategies and website effectiveness. Maggie is passionate about using data to inform decision-making and enjoys helping others understand and apply analytics to reach their goals.