Repetition is important for broadcasting. You're fighting for people's attention, so say it, repeat it, and end with it. When preparing the text content:
- Use Courier 12 pt.
- Use all caps
- Double space lines
- Use present tense
- Include pronouncers
When formatted in this fashion, a full page = 1 minute of content. Broadcasters look for stories that are 20 seconds, 30 seconds, or 60 seconds.
Presenter Todd Gleason
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