After teaching an undergraduate course to mostly communication focused majors (advertising, journalism, communication, etc.), I’ve learned many lessons as to what is seemingly most helpful for individuals that want to jump into text analytics that do not have a computational background. I will share some of my lessons that I have learned and share some thoughts on what I would like to see on our campus for social media analytics moving forward.

Presenter:
Joseph Yun is the leader of social media analytics for Technology Services. He is also a PhD student in informatics at the Illinois Informatics Institute at the University of Illinois, and conducts research in the realm of computational advertising.