Search for tag: "marketing"

Bob Lumsden

Bob Lumsden has long had a connection with…

From  Spenser Bailey 9 plays 0  

Grainger College of Engineering Brand Ambassador Workshop

The Grainger College of Engineering Brand…

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November Web Con Workshop: Sending Authenticated, Reliable, Delivered Email

Are you a web developer, admin, IT Pro, Leader,…

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BADM 320 Principles of Marketing Conclusion

Alison Xu concludes the Principles of Marketing…

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BADM 320 Principles of Marketing Introduction

Alison Xu introduces the Principles of Marketing…

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Alison Xu Bio

Alison Xu introduces herself to students.

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Tesla Case Study

Myoung Kim introduces the Tesla case study.

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Understanding the New Market- Environmental Analysis

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The Brand Audit

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Strategies to Deal With a Negative Country Image

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Standardization- Why and When to Use It

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Sizing the New Market

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Module 1 Overview

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Key Global Marketing Actions- What is Global Marketing

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Integrating the Global Marketing Plan- Standardization vs. Adaptation

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Global Marketing Cultural Frameworks Course Overview

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Culture and Consumer Behavior

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Module 1 Overview

Module 1 Overview

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Cultural Equity

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Crafting a Cultural Positioning

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Consumers Reactions to Cultural Meanings in Brands

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Communicating a Cultural Positioning Part 2

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Communicating a Cultural Positioning Part 1

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Choosing Products for a Culturally Focused Marketing Plan

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