EXT Comms: Optimizing YouTube Content
From Judy Bingman
…Read more Less…
YouTube ranks second, behind Google, as the most visited page on the internet. More than 500 hours of video are uploaded to YouTube every minute. Nearly 75% of all adults use YouTube. Our Illinois Extension YouTube videos had 1.4 million views in 2020, totaling more than 35,800 hours. Ten videos accounted for 44% of our traffic; not one of our webinars was in our list of 50 most-viewed videos. So how do we better position our life-changing educational content?