Search for tag: "extension"

EXT MarCom: Breaking News: Media Relations

We’re live and ready to help you get the scoop on working with media outlets. Do you dread interviews? You’re not alone. Extension experts are often sought by media outlets. Media…

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EXT MarCom: Engaging with Elected Officials

Keep elected officials informed on Extension's impact in their districts. Why it matters: While providing educational information on the positive impact of Extension is vital to continued…

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EXT Comms: Creating Short Form Videos

Short videos with bite-size information are growing in popularity. Whether it's a recipe demonstration or a how-to on gardening care, effective videos can capture your audience's…

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EXT Comms: Creating Accessible PDFs

Images, headings, color contrast. These elements are important to consider when creating a document. Liz Smith and Adena Wilson will review the most important elements of creating accessible…

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EXT Comms: Writing Emails People Will Read

One-third of all work emails that require attention go unread. Only 5% of readers make it to the end of an email, so all the things you think people are learning; they're not. The average reader…

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EXT Comms: Deciphering Webtools Reports

The Report tab in Webtools holds secrets that will improve your audience engagement. Understanding how (or if) your clients are engaging with your emails and e-newsletters allows you to do more of…

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EXT Comms Gathering and Writing Stories for Unit Annual Reports

Learn strategies for organizing content and writing stories for the annual reports.

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EXT Comms: 2022 Unit Annual Report Process

Learn the deadlines, process, and toolkit resources for this year's Extension unit annual reports

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EXT Comms: Extension Translation Services

Illinois Extension strives to serve diverse populations in our communities, including those with Limited English Proficiencies who do not speak English as their primary language and may have limited…

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EXT Comms: When to Use Opt-Out vs. Unsubscribe in Group Manager

Extension has specific use cases which favor using the opt-out function of Webtools Group Manager instead of unsubscribe. Review the benefits of both.

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EXT Comms: Take Action Based on Your Website Analytics

Learn how to read Extension's website analytics dashboard to learn how many people are visiting your webpages, how they found you, and how long they stayed on each page. Then learn tips for…

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EXT Comms Design Awesome Event Flyers

Not many of us are designers by trade, yet our daily tasks may require us to do design work. Matt Wiley and Liz Smith will give you the basics of designing flyers that capture attention and drive…

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EXT MarCom: Changing Landscape of Videos on Social Media

Erin Knowles reviews the 20-year history of how videos have changed on social media. She offers practical solutions and best practices for Extension staff to capitalize on the overwhelming interest…

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EXT Comms: Branding Hiccups and How to Fix Them

You have more to do than figure out which Block I goes on what color background. Matt Wiley provides a simple review of the branding requirement, including first look at the new campus…

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EXT Comms: Using QR Codes

QR codes have specific uses.

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Wednesday Wake Up

Trailer of upcoming attractions for communication training from Extension

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Adding Photos on Extension Drupal Websites

Follow these simple steps when uploading photos on Extension's websites. Learn how to work around the photo caption glitch.

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EXT Comms: How to Make a QR code

Learn how to make a QR Code using either Webtools or Canva. Download the guide on when to use and when not to use a QR Code.

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EXT Comms: Understanding What Makes People Take Action

We'll explore how people make "purchasing" decisions. There are two basic reasons people fail to act, according to Annie Niemand, research director for the University of Florida's…

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EXT Comms: Writing Effective Emails

Here's why people aren't reading your emails. We're doing email all wrong. By the numbers: Only 5% of readers make it to the end of an email, so all the things you think people are…

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EXT Comms: Writing Press Releases

I heard it. That collective sigh across the system when you even think about writing a press release. We've got a formula that will turn writing releases into the best part of your day. In this…

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EXT Comms: Creating Website Events

It's not enough to just list the time and place for an event. People have many options available to them, so it's important each listing uses best marketing practices that motivate people…

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EXT Comms: Creating Website Sliders

Sliders add interest and provide easy ways for readers to find the content they want. There are best practices for creating sliders, including how to slide photos consistently.

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EXT Comms Basics: Writing Bios

Don't leave people guessing who you are. This training outlines a simple template you can follow that provides a professional bio for every staff member. Bios help improve our SEO with Google so…

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