Search for tag: "extension"

EXT Comms: Understanding What Makes People Take Action

We'll explore how people make "purchasing" decisions. There are two basic reasons people fail to act, according to Annie Niemand, research director for the University of Florida's…

From  Judy Bingman 4 plays 0  

EXT Comms: Writing Effective Emails

Here's why people aren't reading your emails. We're doing email all wrong. By the numbers: Only 5% of readers make it to the end of an email, so all the things you think people are…

From  Judy Bingman 8 plays 0  

EXT Comms: Writing Press Releases

I heard it. That collective sigh across the system when you even think about writing a press release. We've got a formula that will turn writing releases into the best part of your day. In this…

From  Judy Bingman 3 plays 0  

EXT Comms: Creating Website Events

It's not enough to just list the time and place for an event. People have many options available to them, so it's important each listing uses best marketing practices that motivate people…

From  Judy Bingman 5 plays 0  

EXT Comms: Creating Website Sliders

Sliders add interest and provide easy ways for readers to find the content they want. There are best practices for creating sliders, including how to slide photos consistently.

From  Judy Bingman 1 plays 0  

EXT Comms Basics: Writing Bios

Don't leave people guessing who you are. This training outlines a simple template you can follow that provides a professional bio for every staff member. Bios help improve our SEO with Google so…

From  Judy Bingman 15 plays 0  

EXT Comms: Website Editing Formatting, Photos, PDFs in Drupal

It's been a long time since many of us received our initial Drupal website training, so it's time for a booster. Together, we'll walk through: Sizing and adding photos Adding PDFs…

From  Judy Bingman 19 plays 0  

EXT ACCESSIBILITY: Social Media

Learn how to make your social media posts accessible for all clients.

From  Judy Bingman 0 plays 0  

EXT Comms: Which Required Statements Should You Use?

Extension was authorized by the passage of the Smith-Lever Act in 1914. The federal law established the Cooperative Extension Service to be administered through each state’s land-grant…

From  Judy Bingman 2 plays 0  

EXT ACCESSIBILITY: Putting the Pieces Together

This session ties together the month's training as we review the accessibility functions for Microsoft applications and for YouTube.

From  Judy Bingman 6 plays 0  

EXT Comms: Copyright Basics

Copyright laws protect the creators of intellectual property from the unauthorized use of their content. Just because we find something on the internet does not mean we can use it without asking…

From  Judy Bingman 15 plays 0  

EXT Comms: Creating One-Page Impact Reports

It's a three-step approach to Impact Report Writing: Issue | Action | Impact. Learn how to craft issue statements that appeal to donors and stakeholders.

From  Judy Bingman 2 plays 0  

ACCESSIBILITY: Website Accessibility

The Extension accessibility training continues, this issue focusing on practices for adding content to the Extension website.

From  Judy Bingman 1 plays 0  

EXT Comms: Brand Standards and Canva Templates

A clear brand identity includes a consistent visual representation of your organization. Extension carries the primary branding of University of Illinois. Learn how to use the correct version,…

From  Judy Bingman 31 plays 0  

EXT ACCESSIBILITY: Video Captioning

Extension creates hundreds of videos. Learn what is required for captioning our videos and what tools are available to help.

From  Judy Bingman 5 plays 0  

EXT Comms: Putting Together All the Pieces of Webtools | Creating Short URLs.

Ensure the public has an easy way to get to your webpages, videos, and registration sites by creating short, memorable URLs. We also demonstrate how to organize your short URLs, sent emails, and…

From  Judy Bingman 12 plays 0  

EXT ACCESSIBILITY: Digital Presentations

Ensure your digital trainings and presentations are fully accessible for all your participants.

From  Judy Bingman 4 plays 0  

EXT Comms Using Skin Designer and Email to Create Emails

Consistent branding is important to establishing Extension's brand identify and alignment with campus. This training reviews the CAN-SPAM Act requirements, the newly-released Extension Webtools…

From  Judy Bingman 51 plays 0  

EXT ACCESSIBILITY Headings

Third in Extension's Accessibility training, this webinar by Adena Wilson focuses on adding H1, H2, H3, H4 headings to Word, Publisher, InDesign, and PDF documents.

From  Judy Bingman 5 plays 0  

EXT Comms Creating Mailing Lists in Group Managers

Group Manager in Webtools allows you to target the exact customers you want to receive your emails and gives you an easy, automated way to meet the CAN-SPAM guidelines. In this 40 minute video, walk…

From  Judy Bingman 21 plays 0  

EXT Comms: The CAN-SPAM Act

The CAN-SPAM governs electronic direct marketing. "It covers all commercial messages, which the law defines as ‘any electronic mail message the primary purpose of which is the…

From  Judy Bingman 6 plays 0  

EXT ACCESSIBILTY: Color Contrast

In a series of short trainings, Illinois Extension's Accessibility Committee provides simple guidelines for making all of our digital content accessible to the public. This training focuses on…

From  Judy Bingman 19 plays 0  

EXT ACCESSIBILITY: Alternative Text

In a series of short trainings, Illinois Extension's Accessibility Committee provides simple guidelines for making all of our digital content accessible to the public. This training focuses on…

From  Judy Bingman 15 plays 0  

EXT Comms Advance Webtools Techniques for Newsletters

Engage your audience (while satisfying all the CAN-SPAM rules) with sparkling topic-based newsletter. We'll review how to create newsletters using Email+ in Webtools.

From  Judy Bingman 7 plays 0