Search for tag: "university of illinois extension"

EXT Comms: The CAN-SPAM Act

The CAN-SPAM governs electronic direct marketing. "It covers all commercial messages, which the law defines as ‘any electronic mail message the primary purpose of which is the…

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EXT ACCESSIBILTY: Color Contrast

In a series of short trainings, Illinois Extension's Accessibility Committee provides simple guidelines for making all of our digital content accessible to the public. This training focuses on…

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EXT ACCESSIBILITY: Alternative Text

In a series of short trainings, Illinois Extension's Accessibility Committee provides simple guidelines for making all of our digital content accessible to the public. This training focuses on…

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EXT Comms Advance Webtools Techniques for Newsletters

Engage your audience (while satisfying all the CAN-SPAM rules) with sparkling topic-based newsletter. We'll review how to create newsletters using Email+ in Webtools.

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EXT: Learn @ Illinois Extension is Turning 1 Year Old

Turn those in-person presentations into only opportunities. Check out Learn@Illinois. In one year, the online learning platform has thousands of learners in dozens of courses.

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EXT Comms: Talking Points for Telling Extension's Impact

Extension measures what’s wrong with the world and makes measurable progress on problems. Telling that grand story is more difficult than it seems. Using a systems approach, you'll learn…

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EXT Comms: Storytelling Without Fairy Tales - Connecting the Gap Between What We Say and How People Act

Get the template for writing powerful One-liners Brand Scripts Elevator Speeches Using the StoryBrand formula, we'll step through the simple steps of crafting powerful marketing messages.

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EXT Comms: Nurture the Customer You Worked so Hard to Get

Every customer, client, partner takes the same Journey. Very few skip steps. It begins with Curiosity. Curiosity is a snap judgment. It’s like sorting your daily mail; you make an immediate…

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EXT Comms: Using the InDesign Annual Report Template

Annual Reports help tell the Extension impact story. They provide a convenient historical archive of county Extension efforts for the year. Together, they demonstrate the positive impact Extension…

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EXT Comms: 2021 Extension Annual Report Overview and Pilot Process

Annual Reports help tell the Extension impact story. They provide a convenient historical archive of county Extension efforts for the year. Together, they demonstrate the positive impact Extension…

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EXT Comms: The Farm Bill

Jonathan Coppess, assistant professor of Agricultural Policy and Law in the Department of Agricultural and Consumer Economics, director of the Gardner Agriculture Policy Program, and Extension…

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EXT Comms: Extension Accessibility Policy

The Accessibility Policy outlines the timeline for making all Extension digital assets available to all people.

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EXT Comms: Writing Content with a Customer Focus

Use the StoryBrand script to write web content, newsletters, email, correspondence, or donor solicitations. Use the simple Extension template and you'll find the content almost writes itself.

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EXT Comms: How to Crop a Photo to Exact Pixel Dimensions

In 3 short minutes, learn to crop a photo to exact pixel dimensions using Photoshop.

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EXT Comms: The Impact of Topic-based Websites for Extension Unit Sites

The new topic-based websites will improve the user experience for people visiting Extension websites. The change from team-based sites to topic-based sites will impact local unit websites. Learn…

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EXT Comms: 35 Ways to Boost Your Blog

Nearly half a million people read Illinois Extension blogs in 2020. How do we boost that number even higher? Small changes in writing and marketing strategies can result in big gains.

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EXT Comms: How to Write Staff Bios

Creating an online bio helps position both you and Illinois Extension as the source for expert, authoritative, and trustworthy information. Expert. Authoritative, Trustworthy. (E.A.T.) are the…

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EXT Comms: Accessibility and Extension

Extension serves all people. In the fall 2021, clear policies will guide the accessibility efforts of University of Illinois Extension. From documents to in-person meetings to digital and social…

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EXT Comms: What Not to Do When Writing Press Releases

How do you get people to read farther than 100 words in your press release? The webinar features 10 things not to write in your press release if you want to drive readers to the end.

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EXT Comms: How to Get People to Read to the End of Your Blog

I dreamed of being a famous author. My dream comes true every day as I tell the Illinois Extension story, or so I thought. Now I wonder if anyone reads my stuff. This is the problem: People…

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EXT Comms: Using Branded Templates in Canva

Branding just got easier. Learn how to use the Extension templates in Canva. Switch out photos, be sure the Block I is clearly visible, and you're all set for all the major social media…

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EXT Comms: How to Create Videos in Canva

All Extension offices have access to a free Canva Pro account for designing flyers, social media, and other graphics. It also has a simple video application. Check out this easy-to-use drop-and-drag…

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EXT Comms: How to Make a Video in Microsoft Video Editor

Microsoft Video Editor is on all Extension computers. In 5 minutes, you'll be up and editing your own videos.

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EXT Comms: Choose Your Words Carefully: Optimizing Content for Google SEO

If Google can't find you, you don't exist. Word choice is key to improving our Google search ranking. Liz Smith highlights simple, though often neglected, ways to optimize your content for…

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