Who Said Journalism is Dead?: Using traditional journalism approaches to translate research into a consumable format and disseminate on social media

Taking an “old school” journalism approach, research communications specialist and former broadcast journalist Ryann Monahan will take you through a strategic step-by-step process of using your research to create new media content that can be used on social, digital, and podcasting platforms. Learn how to strip down the details to a succinct and consumable format while maintaining the integrity of the findings.

This workshop focuses on research dissemination through social media content creation. It will take you through the steps of creating social media content from both non-published and published research. This workshop will explore the wide-reaching opportunities you have to create content from the vast amount of information in your research wheelhouse and get your audience to “stop their finger” on their social media newsfeed and want to know more. You will leave this workshop with experience creating social media content from a research paper. Two case studies will be used to show you how to derive content and translate it into a consumable format for your target audience on social media platforms.

This workshop will also show you how to take an “old school” journalism approach to gathering, translating, and disseminating research on new media platforms. You will learn new tools to reach your target audience so that they can apply research findings to their everyday life.

Presenter

Ryann Monahan is the Communications Specialist for the Family Resiliency Center, a research and policy center, at the University of Illinois at Urbana-Champaign. She is a former broadcast journalist and has worked in higher education instruction since 2012 as an adjunct instructor in the University of Illinois Urbana-Champaign Department of Journalism.

She is a communications strategy developer and executor with experience in higher education social media content production and management. A digital content creator, she has produced and hosted several podcast series. Specialties include research translation and dissemination, science and health writing, and communications curriculum development (targeting faculty and students in higher education).

Monahan is also a founder and director of Project Athletes, a non-profit organization. She holds a BS in Media Studies and a MS in Journalism from the University of Illinois at Urbana-Champaign.