How to Use Effective Communication & Connected Collaboration to Strengthen Schools & Communities

In a panel format, attendees will learn how school Districts communicated and connected, and how the media helped communities understand the K-12 pandemic response. Specifically, you’ll hear about: addressing mis- and disinformation; the media perspective; connecting with hard-to-reach communities/diverse audiences; listening to stakeholders; staff vs. parent/community communication; establishing partnerships; and, building a baseline of trust now for the next time.

• Cathy Kedjidjian, APR (moderator), Executive Director of Communications and Strategic Planning, Glenview School District 34, Glenview, IL, President, National School Public Relations Association

1. Karen Heath, Supervisor of Communications, Berrien Regional Education Service Agency (RESA), Vice President, National School Public Relations Association, MIdeast Region, Berrien Springs, MI

2. Tracy Jentz, APR, Communications and Community Engagement Coordinator Grand Forks Public Schools, Vice President, National School Public Relations Association, North Central Region, Grand Forks, ND

3. Tom Robb, Reporter/Photographer/Political Editor, Journal and Topics Media, Des Plaines, IL

4. Christie Scott, APR, Acting Director of Community Relations, Office of Communications and Community Relations, Fairfax County Public Schools, Fairfax County, VA

5. Dr. Brian Wegley, Superintendent of Schools, Glenview Northbrook District 30, Northbrook, IL 

6. Music Watson, APR Chief of Staff for the San Diego County Office of Education, VP of Diversity Engagement for NSPRA