The Elevator Pitch. Scientists dread it, but they shouldn't. Sandra Tsing Loh analyzes the language, celebrates the science, lauds the presenters, and gives her take on remaking "60 Second Science" videos.

Tsing Loh is the host of the syndicated daily radio science minute and NPR podcast "The Loh Down on Science" and adjunct associate professor in drama and science communication at University of California, Irvine.

This lecture was presented at the Beckman Institute on the University of Illinois at Urbana-Champaign campus on April 20, 2018.

For more information on the SmithGroup lecture series, please visit
www.beckman.illinois.edu/events/smithgroup-lectures.