03:58 duration 3 minutes 58 seconds
What Is a Product
10:56 duration 10 minutes 56 seconds
Product Mix Decisions
09:16 duration 9 minutes 16 seconds
Evaluating Brand Extensions
13:21 duration 13 minutes 21 seconds
Positioning
03:12 duration 3 minutes 12 seconds
Marketing Strategy Overview
10:04 duration 10 minutes 4 seconds
Introduction to STP (Segmentation, Positioning,…
Introduction to STP (Segmentation, Positioning, Targeting)
07:47 duration 7 minutes 47 seconds
Case Method Overview