05:56 duration 5 minutes 56 seconds
MBA 549 Course Overview
Tina Girndt-Clougherty and Maria Rodas provide an overview for MBA 549.
03:01 duration 3 minutes 1 second
Applying Data Analytics in Accounting
12:13 duration 12 minutes 13 seconds
Understanding the New Market- Environmental…
Understanding the New Market- Environmental Analysis
09:53 duration 9 minutes 53 seconds
The Brand Audit
07:33 duration 7 minutes 33 seconds
Strategies to Deal With a Negative Country Image
12:45 duration 12 minutes 45 seconds
Standardization- Why and When to Use It
09:16 duration 9 minutes 16 seconds
Sizing the New Market
01:01 duration 1 minute 1 second
Module 1 Overview
06:26 duration 6 minutes 26 seconds
Key Global Marketing Actions- What is Global…
Key Global Marketing Actions- What is Global Marketing
12:09 duration 12 minutes 9 seconds
Integrating the Global Marketing Plan-…
Integrating the Global Marketing Plan- Standardization vs. Adaptation
01:45 duration 1 minute 45 seconds
Global Marketing Cultural Frameworks Course…
Global Marketing Cultural Frameworks Course Overview
09:22 duration 9 minutes 22 seconds
Culture and Consumer Behavior
12:55 duration 12 minutes 55 seconds
Cultural Equity
12:20 duration 12 minutes 20 seconds
Crafting a Cultural Positioning
07:53 duration 7 minutes 53 seconds
Consumers Reactions to Cultural Meanings in Brands
07:55 duration 7 minutes 55 seconds
Communicating a Cultural Positioning Part 2
08:16 duration 8 minutes 16 seconds
Communicating a Cultural Positioning Part 1
07:35 duration 7 minutes 35 seconds
Choosing Products for a Culturally Focused…
Choosing Products for a Culturally Focused Marketing Plan
04:49 duration 4 minutes 49 seconds
Channel and Pricing Decisions
10:50 duration 10 minutes 50 seconds
Brands as Associative Networks in Memory
08:14 duration 8 minutes 14 seconds
Brand Equity
11:05 duration 11 minutes 5 seconds
Adaptation Why and When to Use It
01:57 duration 1 minute 57 seconds
Module 4 Overview