12:13duration 12 minutes 13 seconds
Understanding the New Market- Environmental…
Understanding the New Market- Environmental Analysis
09:53duration 9 minutes 53 seconds
The Brand Audit
07:33duration 7 minutes 33 seconds
Strategies to Deal With a Negative Country Image
12:45duration 12 minutes 45 seconds
Standardization- Why and When to Use It
09:16duration 9 minutes 16 seconds
Sizing the New Market
01:01duration 1 minute 1 second
Module 1 Overview
06:26duration 6 minutes 26 seconds
Key Global Marketing Actions- What is Global…
Key Global Marketing Actions- What is Global Marketing
12:09duration 12 minutes 9 seconds
Integrating the Global Marketing Plan-…
Integrating the Global Marketing Plan- Standardization vs. Adaptation
01:45duration 1 minute 45 seconds
Global Marketing Cultural Frameworks Course…
Global Marketing Cultural Frameworks Course Overview
09:22duration 9 minutes 22 seconds
Culture and Consumer Behavior
12:55duration 12 minutes 55 seconds
Cultural Equity
12:20duration 12 minutes 20 seconds
Crafting a Cultural Positioning
07:53duration 7 minutes 53 seconds
Consumers Reactions to Cultural Meanings in Brands
07:55duration 7 minutes 55 seconds
Communicating a Cultural Positioning Part 2
08:16duration 8 minutes 16 seconds
Communicating a Cultural Positioning Part 1
07:35duration 7 minutes 35 seconds
Choosing Products for a Culturally Focused…
Choosing Products for a Culturally Focused Marketing Plan
04:49duration 4 minutes 49 seconds
Channel and Pricing Decisions
10:50duration 10 minutes 50 seconds
Brands as Associative Networks in Memory
08:14duration 8 minutes 14 seconds
Brand Equity
11:05duration 11 minutes 5 seconds
Adaptation Why and When to Use It