EXT Comms: Understanding What Makes People Take Action

We'll explore how people make "purchasing" decisions. There are two basic reasons people fail to act, according to Annie Niemand, research director for the University of Florida's Center for Public Interest Communication: They either don't understand what you're asking of them, or they don't care. This workshop focuses on writing to make people care so they'll do what we're asking of them.  Presenter: Judy Bingman