EXT Comms: Creating Website Events

It's not enough to just list the time and place for an event. People have many options available to them, so it's important each listing uses best marketing practices that motivate people to act. Follow this formula when posting your event to the website:

Content Format

The headline hook (why should I care)

About the issue

About the event

About the intended audience

About the speaker

About the details

• ·         Cost
• ·         Registration Deadline
• ·         Eligible Audience (Age, location, prerequisites)
• ·         What to Bring
• ·         Registration Link
• ·         Accommodation Statement

Get more involved

• ·         What is Federation
• ·         What is Master Gardeners/Master Naturalist/Money Mentors
• ·         How to join 4-H
• ·         Check out other Extension events
  

Title of Event Format

• Name of Specific Event | County Name
• Name of Specific Event | Series Name
• Year Annual Event | County Name

Multi-date events

• If an event is held on consecutive dates, you may extend an event over two days if participation in the first day is needed for the second day.
• If an event is held on consecutive dates and a person can come at any time to either days, create a new event for the second day.
• If an event is held one day a week for several weeks and a person can come to any or all of the events, create a new event for each date of the series.
• If an event is held one day a week for several weeks and a person must be at the first to attend additional dates, create one event, or create multiple events with clear instructions that participation is limited to those who attended previous sessions.

Presenter: Judy Bingman