EXT Comms: Deciphering Webtools Reports

The Report tab in Webtools holds secrets that will improve your audience engagement. Understanding how (or if) your clients are engaging with your emails and e-newsletters allows you to do more of what's working and less of what's not. 

Imagine what you could improve knowing:

• How many people click (or don't click) jump links to online content.
• When people read your email.
• Who isn't receiving the email.
• Who clicked the register button.
• Who the power users are.