EXT Comms: Deciphering Webtools Reports
From Judy Bingman
The Report tab in Webtools holds secrets that will improve your audience engagement. Understanding how (or if) your clients are engaging with your emails and e-newsletters allows you to do more of what's working and less of what's not.
Imagine what you could improve knowing:
- How many people click (or don't click) jump links to online content.
- When people read your email.
- Who isn't receiving the email.
- Who clicked the register button.
- Who the power users are.