Every customer, client, partner takes the same Journey. Very few skip steps. It begins with Curiosity. Curiosity is a snap judgment. It’s like sorting your daily mail; you make an immediate decision that it’s junk and gets tossed or it matters and you want to investigate more.

Curiosity is what causes us to say, I like that person… there’s something about them that makes me want to know more. People don’t read to digest… they scan and decide. So what is your curiosity saying “ Will this person, business, organization help me survive and thrive.

Your customers are not curious about you… they’re curious about how you help them solve their problems. It’s not about us; it’s about how others engage with us to get what they need.