EXT Comms: Nurture the Customer You Worked so Hard to Get
From Judy Bingman
Every customer, client, partner takes the same Journey. Very few skip steps. It begins with Curiosity. Curiosity is a snap judgment. It’s like sorting your daily mail; you make an immediate decision that it’s junk and gets tossed or it matters and you want to investigate more.…Read more Less…
Curiosity is what causes us to say, I like that person… there’s something about them that makes me want to know more. People don’t read to digest… they scan and decide. So what is your curiosity saying “ Will this person, business, organization help me survive and thrive.Your customers are not curious about you… they’re curious about how you help them solve their problems. It’s not about us; it’s about how others engage with us to get what they need.