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Steps in Case Analysis

BADM 520

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Orientation Marketing Plan

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Case Method- How to Prepare a Case

BADM 520

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Case Method- Final Thoughts

BADM 520

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Brand Equity

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Creating Value

Professor Hayden Noel lectures on Creating Value

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Branding overview

Professor Hayden Noel give an overview on branding

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Marketing Strategy Process

Professor Hayden Noel lectures on the marketing strategy process

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Targeting

Professor Hayden Noel lectures on Targeting

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Brand Extension Assignment

Professor Hayden Noel discusses the Brand Extension assignment

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Attributes of Strong Brands

Professor Hayden Noel lectures on the attributes of strong brands

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What is Branding and How Does it Work?

Professor Hayden Noel lectures on What is Branding and how it works

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What is a Product?

Professor Hayden Noel lectures on What is a Product?

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What is a Service?

Professor Hayden Noel lectures on What is a Service?

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