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EXT Comms: What Not to Do When Writing Press Releases

How do you get people to read farther than 100 words in your press release? The webinar features 10 things not to write in your press release if you want to drive readers to the end.

From  Judy Bingman on 05/17/2021 2 plays 0  

EXT Comms: How to Get People to Read to the End of Your Blog

I dreamed of being a famous author. My dream comes true every day as I tell the Illinois Extension story, or so I thought. Now I wonder if anyone reads my stuff. This is the problem: People…

From  Judy Bingman on 05/17/2021 3 plays 0  

EXT Comms: Why. Not What. Not How.

People don’t buy what you do. They buy why you do it. Simon Sinek came up with the guts of this concept more than 10 years ago, quite by accident. When put to the test, it works every time. But…

From  Judy Bingman on 04/28/2021 3 plays 0